UTM URL Builder
Add UTM parameters to your URLs to track marketing campaigns in tools like Google Analytics.
What Is a UTM Link?
A UTM link is a URL that includes tags (parameters) added to help you track campaign performance in tools like Google Analytics. These parameters tell you where traffic came from and how users interacted with your content.
Why Use UTM Parameters?
They help you measure the ROI of specific campaigns, emails, or ads. With UTM tracking, you’ll know exactly which link drove which traffic.
What Do UTM Parameters Mean?
- utm_source: Identifies the referrer (e.g., Google, Newsletter)
- utm_medium: Marketing medium (e.g., email, cpc, social)
- utm_campaign: Campaign name (e.g., spring_sale)
- utm_term: Paid keyword (optional)
- utm_content: Differentiates similar content (optional)
How to Use This Tool
Enter your destination URL and optional UTM fields. The tool will generate a fully tracked link you can use in emails, ads, and social media.
Frequently Asked Questions
What is a UTM code?
UTM codes are text strings you add to a URL to track campaign performance in analytics platforms like Google Analytics.
Do UTM links affect SEO?
No, UTM parameters are ignored by search engines for ranking purposes. They’re only used for analytics tracking.
Can I use UTM tags on internal links?
It’s not recommended. Use UTM parameters only for inbound traffic, not internal navigation within your site.
Do I need to use all UTM fields?
No. Only utm_source, utm_medium, and utm_campaign are required for proper tracking. utm_term and utm_content are optional.
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