Engagement Rate Calculator
Enter likes, comments, shares, and reach to calculate your engagement rate.
What Is Engagement Rate?
Engagement rate measures how actively involved your audience is with your content. It reflects likes, comments, shares, and other interactions relative to total reach.
Formula: (Likes + Comments + Shares) ÷ Reach × 100
It's commonly used in social media marketing to assess content performance and influence.
Frequently Asked Questions
What is a good engagement rate?
On Instagram, 1%–5% is considered good. On Facebook, 0.5%–1% is typical. It varies by platform and audience size.
What counts as engagement?
Typically likes, reactions, comments, shares, saves, and clicks — depending on the platform.
Why is engagement rate important?
It helps you understand how compelling or relevant your content is to your audience.
Is this tool private?
Yes. It runs 100% in your browser and doesn’t store or track any data.
Check out our other tools 👇