ROAS Calculator
Enter your revenue and ad spend to calculate your Return on Ad Spend.
What Is ROAS?
ROAS (Return on Ad Spend) is a marketing metric that tells you how much revenue you earn for every dollar spent on advertising. It helps you understand ad campaign profitability.
Formula: Revenue ÷ Ad Spend
A ROAS of 5× means you're earning 5 units of revenue for every 1 unit of ad spend.
Frequently Asked Questions
What is a good ROAS?
It depends on your margins. A common benchmark is 3–4×. Higher ROAS means better ad efficiency.
Is ROAS the same as ROI?
Not quite. ROI includes all costs, while ROAS only compares ad spend and revenue.
How do I improve ROAS?
Optimize targeting, creatives, landing pages, and bidding strategies.
Does this tool store my data?
No. It works entirely in your browser.
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