CTR Calculator
Enter your total clicks and impressions to calculate your CTR.
What Is CTR?
CTR stands for Click-Through Rate. It shows the percentage of people who clicked on your ad or link after seeing it.
CTR Formula
(Clicks ÷ Impressions) × 100
Why CTR Matters
It helps evaluate ad effectiveness, subject lines, calls to action, and overall audience engagement.
Frequently Asked Questions
What is CTR?
CTR stands for Click-Through Rate. It tells you what percentage of viewers clicked your link or ad.
How do I calculate CTR?
Divide clicks by impressions and multiply by 100. This tool does it for you instantly.
What’s a good CTR?
It depends on platform and industry. 2–5% is average. Over 5% is great in most cases.
Does CTR affect ad performance?
Yes. Higher CTRs often mean better ad relevance and lower costs in many platforms.
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