Conversion Rate Calculator
Enter the number of visitors and conversions to calculate your conversion rate.
💡 Industry Benchmarks
Typical conversion rates vary by industry. Here are a few examples:
- E-commerce: 1.8% – 3.2%
- SaaS: 3% – 7%
- Finance: 5% – 10%
- Healthcare: 3% – 5%
- Travel & Hospitality: 1% – 2.5%
Compare your results to your industry to see how you stack up.
What Is Conversion Rate?
Conversion rate is the percentage of visitors who complete a desired action on your website, such as signing up, purchasing, or subscribing. It’s one of the most important metrics in digital marketing.
Why It Matters
A high conversion rate means your marketing and UX are effective. A low rate can highlight issues with your traffic quality, landing pages, or offer clarity.
How to Use This Calculator
Enter your total number of visitors and the number of conversions. The tool calculates the conversion rate instantly as a percentage using the formula: (Conversions ÷ Visitors) × 100.
What’s a Good Conversion Rate?
It depends on your niche. Landing pages can perform at 5–15%, while eCommerce typically ranges from 2–4%. Continuously test and optimize for improvement.
Frequently Asked Questions
What is a conversion in marketing?
A conversion is any action a user takes that meets a predefined goal — such as a sale, form submission, or app download.
How do I calculate conversion rate?
Divide the number of conversions by the number of visitors, then multiply by 100. This tool does that for you instantly.
What’s a normal conversion rate?
Conversion rates vary, but 2–5% is average for most websites. Higher rates indicate better-performing funnels or offers.
Does this tool store any data?
No. This calculator works entirely in your browser. Nothing is stored or sent to any server.
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